Out-Of-Home Advertising?
It's hard to imagine the cityscape without it, everyone knows it... Sometimes provocative, sometimes inconspicuous and sometimes just right: Out-Of-Home Advertising. Whether on large billboards, city light pillars, streetcars or in the subway, OOH is part of the cityscape. Admittedly, we usually only give it a closer look when we're stuck in a traffic jam or waiting for the bus, but outdoor advertising still serves its purpose in the digital age.
Perhaps it's more about the subconscious, which notices in passing that the latest AVATAR movie is soon to be in theaters, MAGNUM is releasing a new ice cream flavor, or it's just election time again soon. OOH is present, but in most cases not intrusive. More specifically, for advertisers, it's about being remembered, conveying a message, and building or increasing awareness.
So far, we as konektra have hardly tried out OOH marketing, but now we dare a first tender attempt with an exhibition showcase of the Stadtreklame Nuremberg in the Königstorpassage between the Nuremberg main station and the pedestrian zone. Since the beginning of November, you can admire our SYSTEM 01 Urban Matt in the brand new LINE Lagoon. Decorated with Christmas accessories, CHASPER Toolbox, TRUDI box, KOBI bookends and the exquisite room scents of Venteri, the chic shelf attracts the attention of passers-by, Christmas shoppers and night owls.
Check it out!
Over the next few months, we will be redesigning showcase #15 several times to try out different styles and adapt to the seasons. Our first series of experiments on OOH has thus begun and we are looking forward to our experiences. STAY TUNED!
Attached are a few snapshots of the setup, which was of course curiously eyed by passers-by. If you want to visit us, we are looking forward to your visit in the Königstorpassage Nuremberg! Here you can find us until the end of April 2023!
What experiences have you had with OOH advertising so far? Please leave us your feedback!
